墨西哥奥林手匹克运动会.ppt

1968 MEXICO OLYMPIC GAMES VISUAL PROGRAM 会徽 海报 运动图案 文化项目 服务项目 门票 地图 设计评价 只要你不是色盲，在墨西哥城内，你即便是文盲，都能够顺利找到你要去的地方。 ————纽约时报 墨西哥概况 墨西哥首都墨西哥城，是世界最大城市之一。该城海拔2259米，东西南三面群山环绕，北部是比较开阔的地带。这里气候温和，四季如春。经第十九届奥运会检验，该市高原气候对长跑、竞走、划船、公路自行车等运动项目的成绩有不利影响，但于短跑、跳跃等却有意想不到的好处。墨西哥城还是“壁画之都”，市内绚丽的壁画，比比皆是。第十九届奥运会会徽就是以壁画为主要标志，突出了该城的特点。运动会于1968年10月12日至27日在墨西哥城举行。 多国设计小组的成立 墨西哥建筑师Pedro Ramirez Vazquez—项目总负责 美国平面设计师Lance Wyman————视觉传达部分负责人（1937 英国工业设计师Peter Murdoch————特别产品设计部分负责人 设计目的 设计一个能够为所有参加此次运动会的运动员和成千上万的外国观众和墨西哥本地观众提供无需文字说明的视觉识别系统。 设计原理的确定 1. To respect the strong traditions of design found in the early Mexican Cultures. People in the very early Mexican cultures such as the Olmec, the Zapotec, the Mixtec and the Mayan designed very simple, very strong glyph and icon systems. We honored these traditions by using this early work as an important reference for the design of the Olympic graphics. The symbols for the Olympic sporting events is a good example of this. 2. We used the Mexican folk art being produced at the time of the Olympics as a strong reference to help us design a colorful program that was sensitive to Mexican folk art traditions. 3. We made an attempt to design a graphic system that was contemporary to the year of the games. At that time Optical Art OP Art was important. We utilized the kinetic character of OP Art to instill energy into the program. The parallel line design of the typography and the official Mexico 68 poster are examples of transforming ancient parallel line stone and clay motifs and current parallel line folk art into contemporary OP Art imagery. 传统文化的表达 现代艺术的表现——光谱艺术 色彩的运用——地图设计 Attached is a .jpg of the map. It isnt a very good copy because all I have is a small map. I remember the hard thing to solve was what to do with the color at the intersection of two or more colored lines. We didnt want the roads to look like they were going over each other when they were all on one level. 平面设计与