长虹swot分琛析法—机会分析英文.pptVIP

SWOT-opportunity opportunity analysis ◆ Opportunity a chance ◆ hould the favorable conditions timing is time ◆ Key factors should analysis ◆ nterprise external environment should face the opportunity Case: long rainbow group color television industry SWOT analysis and conclusions ◆ Should the company experience: ◆ 1958:780 factory should in sichuan ground-broken in mianyang ◆ 1960: the radio, the production should megaphone ◆ 1968: should first airborne radar successful test flight of the locals ◆ 1972: should start black and white television program ◆ 1980: color TV sets should put on the production line ◆ 1985:41 years old should the NiRunFeng was named for the directorship ◆ 1992: should form a long rainbow electronic group, color television production the whole nation the first ◆ 1994: long rainbow should in Shanghai stock exchange listing ◆ Should 1995: sweeping into the city market, roll out 34 big TV screens ◆ 1996: long rainbow color TV sets should launch first price war ◆ 1997: to the color television should start as its main business, diversification, into the VCD, empty, battery production management field adjustable, with annual sales of 16 billion ◆ 1998: long rainbow should digital products series-one of the set-top box to enter the market ◆ 1999-4: long rainbow should launch color TV second price war ◆ 1999-5: long rainbow should launch intelligence to type color TV; The same month, will be announced in liquid crystal industry source, named digital god wind plan ◆ 1999-6: should all initiated long rainbow digital sunshine plan ◆ 1999-7: long rainbow should start green hercules plan, production mercury-free alkali manganese batteries ◆ 2000: long rainbow should break through the DLP projection technology, largest production base built Monday ◆ Should 2001: long rainbow 20000 color TV sets and for hundreds of thousands of DVD access to the American market ◆ 2001-6: should NiRunFeng rumoured to become the king of long rainbow pr