市场战略策划.pdf

市场营销与策划 : 市场营销与策划 : Strategic Marketing Strategic Marketing Planning Planning 2012-4-26 1 Building Your Own Case Building Your Own Case 创建你自己的案例 创建你自己的案例 What products do you sell/ market? 你主 要推广什么产品？ Who do you serve? 你主要服务那些群 体？ Who are your main competitors? 你主 要的竞争对手有哪些？ 2012-4-26 2 Marketing vs. Selling: What is the Difference? Marketing vs. Selling: What is the Difference? 市场营销与销售的区别及共同点 市场营销与销售的区别及共同点  Marketing is everything that you do to reach and persuade prospects市场营销是你该如何让你向客户提供你的信 息并设法说服他们 Marketing is also sales multiplied 同样，市场营销亦是让销售倍 增的过程  Selling is everything that you do to close the sale and get a signed agreement or contract销售是交易过程的终结，合 同的签订。 Sales are generally interpersonal interaction一般，销售是人与人 之间的互动过程。  Both are necessities to the success of a business. You cannot do without either process.两者都是企业成功的必 备要素，缺一不可。 2012-4-26 3 Marketing 营销 Marketing 营销 The Core of any Business is 任 何企业的核心就是 The Customer 顾客 2012-4-26 4 Simple Yet Accurate Marketing Research Simple Yet Accurate Marketing Research Methods 简易精准的市场调研 Methods 简易精准的市场调研 Objective of the Research市场调研目标 Description of the Market市场描述 Target Markets 目标市场 Products and Services that appeal to the target market 目标市场所需的产品及服务 Problems that current target market needs to solve现目标市场存在的问题 2012-4-26 5 Simple Yet Accurate Marketing Research Simple Yet Accurate Marketing Research Methods