主题公园发展的战略性趋势研究探究资料.pdfVIP

年第 期 总第 期 人文地理 2005 2 82 文章编号! # ’(!’)* !# !(%’(% 主题公园发展的战略性趋势研究 董观志 !暨南大学深圳旅游学院深圳 ! #$% !#$% ’% (!!)#* +, !-# #.+/.#*#’! +’ !01*# 23 DONGGuan-zhi ’()*+,)*+ -./0123 4.55*6 *7 8 1+9+ :+1;*021= 7 ()*+,)*+ $%7 4)1+9? SincetherenaissanceofDisneyLandinCalifornia,America,inJuly1955,theconceptofTheme Parkcameintobeingforthefirsttime.ThemePark,asaconceptualizedformoftraveling,wasacceptedand acknowledgedwidelyandgraduallybythewholeworld.Thechangeandpromotionfortheformofmodern themeparkissignificanttoitsinnovationanddevelopment. Theauthordividesthispaperinto3parts.Inthefirstpart,ThemeParksdefinitionisgiven.Thesecond partdealswiththeimpetussystem.ItgivesthestructureofimpetussystemandtheThemeParkevolvement logic.Inthelastpart,throughresearchingtheevolvingimpetussystemoftheformofThemePark,thispaper bringsforwardthelogicalmodeloftheevolvingpathofThemePark,expatiatingtheninestrategicevolving trendsoftheThemeParksproductformlikethemeculture, technicalcontent, entertainingcontent, participationofcustomer,scenicatmosphere,gardenesquescene,wayofconsuming,entertainingtime,safety andcomfort. Therearethreefunctionsduringtheperiodofthemeparkdevelopment,alogicalrelationship ! withappetency,avisitingcluewithshockingpowerandaproductchainwithexpandingpower. Withthe speedingdevelopmentofthescienceandtechnology, thethemeparkwillcontinuouslyincreasethe # technologicalcontentofitsproduct. Withthecultur