管理信息系统 第1章.pdf

MBA 管理信息系统管理信息系统 Management Information SystemManagement Information SystemManagement Information SystemManagement Information System 李玉琼 教授 南华大学经济管理学院 2011-6-20 Chapter 1Chapter 1 第第第第1111章章章章 The Information Age in Which You Live Changing the Face of Business 我们生活在信息时代：改变了商业面貌 STUDENT LEARNING OUTCOMES 学习目标 1. Define MIS and IT and describe their relationship. 定义管理信息系统和信息技术，并描述两者之间的关系 2. Validate information as a key resource and describe both personal and organizational dimensions of information. 证实信息是一种重要资源并描述信息的个人维度和组织证实信息是一种重要资源并描述信息的个人维度和组织 维度 3. Explain why people are the most important organizational resource, define their information and technology literacy challenges, and discuss their ethical responsibilities. 解释为什么人是组织中最重要的资源，他们在使用信息 和技术时面临什么样的挑战，并讨论他们的社会责任感 4. Describe the important characteristics of IT as a key organizational resource. 描述信息技术作为一种关键组织资源的重要特征 5. Define competitive advantage and illustrate the role of IT in supporting competitive advantages and business visionvision. 定义竞争优势并讨论信息技术在支持竞争优势和商业 愿景中的作用 6. Discuss the impacts IT can and will have on your life. 讨论信息技术目前及将来会给我们的生活带来的影响 Disruptive Technologies Disrupt Blockbuster Late Fees 开篇案例：颠覆性技术终结了滞纳金 • Disruptive technologies – video-on-demand, video rental kiosks, etc • Netflix – rent from the Web and keep as long as you want • Blockbuster solution… – No more late fees (will forgo $300 million annually because of this) – Keep for a week – After a week, either buyy movie or ppayy $1.25 restocking fee • Class poll （课堂调查）… 1. Favorite method of renting videos?