英文版市场营销学期末试卷13.docVIP

PAGE4 / NUMPAGES4 SECTION 1: True and False TOTAL20 marks For each of the following, place a “T” if the statement is “true”, “F” if the statement is false. (20 marks) ___F___1.When the price setter stresses the supply or cost side of the pricing problem, they are using competition-orientation pricing. __F___ 2. When a consumer learns about a new product for the first time and makes a decision to try it, the consumer is engaged in the alternative evaluation process. ___T___3. Consumers position products in their minds in order to simplify the buying process. __F____4. The retail position