汉字书法字体的数字化生存-包装工程.PDFVIP

包 装 工 程 第 39 卷 第 22 期 46 PACKAGING ENGINEERING 2018 年 11 月 汉字书法字体的数字化生存 王颖 （南京林业大学，南京 210037 ） 摘要：目的 汉字书法字体是现代中文字体中重要的类别，其存在和发展具有独特的规律，亦受到各种条件、因素 的制约和局限。在数字媒体时代，探寻汉字字体的规范性和书法艺术的特殊性如何共存、拓展现代字体设计的发 展空间显得尤为重要。方法 通过案例分析汉字书法字体的艺术审美和技术表现之间的矛盾和统一，字体的书法性 和实用性之间的内在关系，归纳和总结在数字化时代通过字体设计再现书法之美的路径和方法。结论 在阅读方式 发生变化的屏幕时代，汉字书法字体的设计应该有所创新，立足于书法字体具体应用的视角，用当代艺术设计的 方法和现代技术手段，传承与规范共存，写意与创意并举，以此平衡书法性和规范性之间的“度” ，发展出一条汉字 书法字体的数字化之路。 关键词：汉字；书法字体；数字化；阅读方式 中图分类号：J524 文献标识码：A 文章编号： 1001-3563(2018)22-0046-06 DOI ：10.19554/j.cnki.1001-3563.2018.22.009 Digital Subsistence of Chinese Calligraphy Fonts WANG Ying (Nanjing Forestry University, Nanjing 210037, China) ABSTRACT: Chinese calligraphy font is an important category in modern Chinese fonts. Its existence and development have unique rules, and it is also restricted and limited by various conditions and factors. In the digital media era, it is par- ticularly important to explore how the standardization of Chinese fronts and the particularity of calligraphy art coexist and to expand the development space of modern font design. The contradiction and unity between artistic aesthetics and tech- nical expression of Chinese calligraphy font, and the internal relationship between calligraphy and practicality of Chinese font were analyzed through cases. The ways and methods for the representation of calligraphy beauty through front design in the digital age were concluded and summarized. In the screen era subject to a change in the way of reading, Chinese calligraphy font design should be innov