自媒体传播乱像的消解策略-AtlantisPress.PDF

Advances in Social Science, Education and Humanities Research (ASSEHR), volume 237 3rd International Conference on Humanities Science, Management and Education Technology (HSMET 2018) The Elimination Strategy Of We-media Image Zhang Jianxiong1,a, ，Fu Yinglin2,b Youqiang We3,c 1,2,3School of Journalism Communication, Jiangxi Normal University, Nanchang, Jangxi, China a b c 853044324@, 1341249040@, 190555223@ *Zhang Jianxiong Keywords: We-media,Spread the image,Negative public opinion,Elimination strategy Abstract. With the continuous development of communication technology and the enhancement of peoples consciousness of independent communication, the self media has been developing rapidly at present, and it is disseminated independently through different communication channels in different media platforms. More and more people are pouring into the media and participating in it, actively acting as the disseminators and information makers of information, adding to the low threshold of communication from the media, the relative freedom of speech, the quality of the media users, and so on, with the expansion of the media platform and the mass growth of the media users. Chinas self media management system has not kept pace with the speed of development, and the problems existing in our media have been increasingly exposed to the public, especially the fierce competition from the media. Many media disseminators, such as heading party, washing manuscript and fabricating facts, have appeared in order to achieve the purpose of increasing powder and attracting attention. The ball, from the media also often exaggerates the fact, in the process of the