饭店管理概述(ppt 110页).ppt

Unit 8 Hotel Management饭店管理;Learning objects: 学习目标;Learning objects: 学习目标;;1. 什么是住宿业？;Categories of hotels;;;4. 饭店的地位和作用;;保安部;6. 饭店发展趋势;6.2 Modernization of facilities and catering for populace设备的现代化与大众化并存 ;6.3 Globalization of lodging industry饭店业的集团化经营;7. 顾客活动周期Guest cycle;7.1 Contact or pre-arrival stage; 7.2 Check-in or arrival stage; 7.3 Occupancy stage;7.4 Check-out stage;讨论：Why is the front office is one of the most important departments in the hotel? 为什么说前厅是饭店最重要的部门之一？;8. Works in the front office;;;;;;饭店如何制定 市场营销策略 ——以盖特威饭店为例;主要内容;主要内容;1.相关定义;;2.案例分析 ——机场饭店盖特威 ; 盖特威饭店;;2.2 市场环境;2.3 客源市场;10%;2.4 经营状况;;2.5 预算分析;2.6 面对竞争如此激烈的市场环境;2.6.1 部门工作计划;2.6.2 营销措施; 3.案例比较 以成都家园国际酒店为例;3.1 酒店简介;;3.2 家园国际的市场营销;;*;;;;;;;启示;; 连锁酒店是指品牌酒店发展到一定的规模后，在全国各大城市所开的分店。有一整套完善的预定系统和一定的酒店订阅源，卫生服务指标合格，比星级宾馆有一定的价格优势。 　　;Characteristics:;enable the chain to win in the competition . ;饭店连锁方式; two approaches： ;; In this way, management contracts will be signed between the head office and the actual owner of the hotel so that the chain will have the right to run the hotel according to its own particular ways. ;The chain will pay part of the capital necessary for the building of a new hotel or the purchase of an old one. The other part of the capital will be supplied by local investors.;2.4 Franchise Franchise is a leasing arrangement made by a company which gives or sells a special right to a person or a business who can then sell its services or goods. 特许经营权是一种租赁关系，它是指某公司授予个人或公司某种权利，使其有权出售其产品或服务。;a leasing arrangement（租赁安排） ;Of the four ways mentioned above, franchising is the most popular one to set up hotel chains at present. The franchise operator invests in a product which fits a certain standard and which is possible to bring a big profit. Then if he has any difficulty or meet any problem in the process of operation, he may ask for help from the corporation that grants the right to him to operate the business. ;services ; In terms of met