电子商务网站分类体系理解的用户心智模型研究情报学专业论文.docxVIP

硕士论文 硕士论文 电子商务网站分类体系理解的用户心智模型研究 摘 要 对电子商务网站来说，网站设计的目的就是吸引更多用户光顾，而其中一个重要的 影响因素就是网站信息的组织情况。网站交互界面有多大程度让用户觉得是可理解并认 可，如何让他们快速找到需要的信息，不再“迷失”，进而愿意继续与网站交互，需要 对决定用户信息获取行为的内在心智模型进行剖析。因此本论文的提出对于网站信息组 织乃至信息构建的优化具有理论指导意义。 本论文首先梳理了心智模型的概念，心智模型在各领域的研究，以及心智模型在国 内外的研究现状；其次，对国内外个体心智模型分类的研究将做了一定的概括，重点整 理归纳了心智模型的测量方法。然后运用相关理论，对用户使用分类体系中的信息理解 机制进行揭示。最后以电子商务网站分类体系为例，采用了概念图法和卡片分拣法两种 方法，设计了用户对商品需求的信息理解实验，以及用户对整体分类体系理解的实验， 从而获取衡量被试心智模型与网站分类实现模型之间差异性比较的方法，为构建更符合 用户心智模型的网站提供理论支持。 关键词：心智模型，实验研究，电子商务网站，网络分类体系 Abstract Abstract 硕士论文 Abstract For the e-commerce sites，the goal of web design is to attract more users to patronize， one of the important factors is the organization of information on the site．To what extent the web interface Call make users understandable and accepted,how users Can quickly find needed information without“Being lost’，and are willing to continue谢m the web interface， call for the analysis of the internal mental model which determines users’information behavior．Therefore，the study proposed in this paper is of great theoretical significance to the optimization of information organization as well as information architecture on the websites． Firstly,this paper reviews related concepts of mental models，including mental model studied in different areas，and mental models research status at home and abroad；secondly, the paper summed up categories of individuals’mental models the researchers got from domestic and outside，made efforts to collate and summarize the measurement methods of mental model．Then the paper used related theory to reveal the mechanism of information understanding on web classification system． Finally,the study took e—commerce site classification system for instance；concept map method and card sorting method were used to design two experiments：the users’ understanding on the demand for commodities，as well as users’understanding on the overall classification system．The experiments were tested for measuring the difference between implementation model of website