zg集团多元化经营的问题与对策研究工商管理专业论文.docxVIP

危机到家电行业发展。 危机到家电行业发展。 针对以上ZG集团多元化经营中存在的问题，本文将基于多元化经营相关理论，结 合国内外学者对企业多元化战略的研究成果，分析ZG集团多元化经营的动因、产业选 择、利弊绩效以及战略风险，找到适合其发展的多元化经营对策，主要对策有加强管理 模式与技术创新避免多元化经营风险，保持相关多元化与非相关多元化协调发展，借助 业务外包策略合理利用内外部资源发展多元化，加强核心竞争力是多元化发展的保障， 加强电商平台与实体渠道相结合深化渠道建设等。未来ZG集团多元化经营如何才能在 市场竞争中立于不败之地?如何扩张真正实现ZG集团大集团战略打造集团财富共同体 呢?如何让多元化经营在之后几年ZG集团跨越千亿销售目标中贡献一份力量呢?详见 下文进一步探讨ZG集团多元化经营中存在的问题，并提出相关对策为ZG集团的多元 化发展提供一些决策支持。 关键词：ZG集团；多元化经营；问题与对策研究 万方数据 THE THE PROBLEMS AND COUNTERMEASURES 0F ZG GROUP D I VERS I F I CAT I ON ABSTRACT When the enterprise development to a certain stage，to maintain a steady growth of the profit ability,diversified management is one of the important models for many enterprises choose to grow．ZG group for more than 20 years in maintaining the air conditioning industry professional development，has been seeking to diversify its development for more than a decade．However,in the diversified enterprises，some enterprises due to well managed and seized the opportunities of development，and all kinds of difficulties and risks in the process of growing up but some good business but failed to respond to failures or setbacks．In the face of the temptation of diversification，most companies are easy to impulse and blind，because of the lack of pre budget or the choice of diversified business strategy is not properly,often eventually cause serious losses to the enterprise even dragged down to the original industry． ZG group in the development of diversified industries，there have been failures，there are some successful experience，the scale of the various projects is also expanding，profitability has been improved，diversified management for the ZG group，the overall business development has played an important role in promoting． So，how Can we ke印the healthy development of enterprise diversification?How to use the appropriate business strategy to control the risk of diversification in the diversified business?Many domestic and foreign scholars put forward many countermeasures，such as： the development o