客户是电信公司最大的资产.pdf

Basic Data Mining Techniques Basic Data Mining Techniques Contents • Query Tools • Statistical Techniques • Visualization Techniques • Case-Based Learning (K-Nearest Neighbor) Query Tools and Statistical Techniques • 客戶是電信公司最大的資產 • 客戶行為存在於交換機的通話記錄中 • 了解客戶行為成為電信公司的趨勢 – 案例: 推銷電話線路 • 替那些目前線路已經飽和的公司提供更多 的電話線路‚ 是持續會有的商機 – 何時客戶會需要額外的連接線路? 推銷電話線路 交換機的 通話記錄 持續時間 轉成總類 對時間排序 統計佔線數 Query Tools and Statistical Techniques Naive Predictions Query Tools and Statistical Techniques Query Tools and Statistical Techniques Query Tools and Statistical Techniques Query Tools and Statistical Techniques Query Tools and Statistical Techniques Visualization Techniques (Scatter Diagram) Music Magazine Distance between Data Points K-Nearest Neighbor • Records that are close to each other live in each other’s neighborhood – Customers of the same type (cluster) will show the same behavior – Do as your neighbors do – Not really a learning technique r – Disadvantage: • Inefficiency • It is difficult to understand that the performance of k-nearest neighbor is better than naïve prediction K-Nearest Neighbor Result of the K-Nearest Neighbor Process