电子商务趋势下wd公司集装箱船舶代理业务流程再造的研究工商管理专业论文.docxVIP

摘 摘 要 随着中国加入WTO，国内船舶代理市场的开放，各类船舶代理企业的涌入，市 场竞争的不断加剧，集装箱船舶代理企业越来越感受到来自市场的压力。为了获得 竞争的优势，越来越多的企业将目光投向了流程再造，同时电子商务的应用发展也 进一步推动了企业的流程再造。流程再造力图改变以分工为基础的大规模生产的管 理模式，彻底改变现有作业流程，重新构建组织结构，以期在衡量企业成功与否的 关键因素上，如成本、质量、服务及效率等方面获得显著改善。 本文结合WD公司的实际情况，从对wD公司的内外环境进行分析入手，提出wD公 司集装箱船舶代理业务流程再造的必要性。以流程再造理论为指导，运用模型分析 对WD公司集装箱船舶代理业务流程进行了研究，重新设计公司集装箱船舶代理业务 流程，从而提出了wD公司集装箱船舶代理业务流程再造的具体方案，并对实施中可 能出现的问题提出了解决思路。最后通过发放客户满意度调查表获得真实数据，对 流程再造后的效果进行了初步预测。 本文将业务流程再造理论结合实践，从而创新发展流程再造理论，同时希望通 过本文的研究，能为国内其他集装箱船舶代理企业的流程再造提供一些有价值的参 考。 关键词：电子商务；业务流程再造；船舶代理 AbstractWith Abstract With China’S entry into WTO，domestic market of shipping agent is opening to the world． Meanwhile，various of shipping agents are swarming into domestic market．As market competition becomes more and more drastic，container shipping agents also feel the pressure from market．In order to gain the advantage in competition，more and more enterprises put their sights on the Business Process Reengineering(BPR)，at the same time，applications of e-business further promote the process reengineering development in enterprise．BPR is trying to change the management mode of large·scale labor-based manufactory and to completely change the existing working processes as well as re-build structure of an organization，which al e in purpose to gain significant improvement on the key factors，such as cost，quality,service and efficiency一-the measurement of whether an enterprise is successful． This dissertation refers to the actual situation of WD Co，analyze its intemal and external environment to sum up the necessity of BPR on its container shipping agency business． BPR in theory as the guide，by studying WD Co．container shipping agency business processes with model analysis，this paper redesigns the container shipping agency business processes and concludes specific programs for BPR,finally suggest some ways to solve the problems that may OCCur in implementation．At last，via the real data that collect from customer satisfaction questionnaire，the results of BPR wil