言象意对招贴设计的启示设计艺术学专业论文.docxVIP

摘 摘 要 摘 要 “言象意”思想是中国传统哲学思想的重要理论，经过先秦、汉代、魏晋时期的 发展及深化，逐步形成了较完善的“言象意”哲学思想。言、象、意之间的关系演 变及发展是中国古代哲学的基本命题，而这个哲学思想经过后世的继承和发展，逐 渐被美学领域所吸收，更成为了中国古典美学思想中不可或缺的一个重要理论，对 后世哲学、美学、文化等领域，乃至中国人的审美观、价值观都产生了深远的影响， 并对当代设计有着极大的启示作用。 “言象意”思想作为中国传统美学的核心范畴，潜移默化地影响了中国人审美 观和价值观的形成，是中国设计风格独特的内在精神源泉。“言象意”思想的核心 内涵讲求融通、自然，注重人性，也同时影响着招贴设计追求自然、融通、人性化 的设计理念，使我国招贴设计拥有中华民族独有的文化内涵和设计风格。本文通过 对“言象意”的思想内涵进行探讨，并更深入地研究其对招贴设计的启示及现实意 义，希望能够对我国民族化招贴设计进行更深入的探讨，研究招贴设计民族性与世 界性融通的意义及方法，深入研究如何提升我国招贴设计水平。 相信在“言象意”思想的启示下，我国招贴设计将会拥有更加深远的社会意义、 更加丰富的文化内涵及更为广阔的发展空间，终将在世界现代招贴设计中焕发出万 丈光彩。 关键词言象意；招贴；启示；民族性；现代设计；传统文化；文化内涵 河北科技大学硕士学位论文Abstract 河北科技大学硕士学位论文 Abstract The thought of words．image and meaning is the important theory of Chinese traditional philosophy thought．Through the deepening and development in pre—Oin、Han Dynasty、Wei and Jin periods，it has gradually formed a perfect philosophy thought ofwords，image and meaning．The change and development of the relationship among words，image and meaning is the basic proposition of Chinese ancient philosophy．And this philosophy thought，which gradually absorbed by the field of aesthetics after the inberitance and development of the descendants．became粕indispensable and important theory of Chinese classical aesthetic thought．It has exerted profound influence on the fields of philosophy，aesthetics，culture and on Chinese aesthetic view and value．Meanwhile it offers considerable inspiration tO contemporary design． As the category of Chinese traditional aesthetics，the thought of words．image and meaning influenced the formation of Chinese aesthetic view and value imperceptibly．So it is the special intrinsic spiritual source of Chinese design style．The core connotation of the thought of words，image and meaning pursues integrity and nature，emphasizes humanity,meanwhile influences the design concept of the poster design seeking nature、integrity and humanization．which gets domestic poster design cultural connotation and design style unique tO the Chinese nation．Through the di scussion on