服务营销研究的热点与前沿.pdf

服务营销研究的热点与前沿 加菲猫版 本版本专供人大经济论坛 服务营销领域的期刊 • Journal of Service Marketing • International Marketing Review • European Journal of Marketing • International Journal of Service industry Management • The Service Industries Journal • Journal of International Marketing • Journal of Marketing • Journal of Service Research • Marketing Intelligence ＆Planning • Journal of International Business Studies • Managing Service Quality • Journal of Operations Management • Journal of International Business Studies • Advance in services marketing and management • International Journal of Production Economics • International Journal of Educational Management • Journal of Marketing Research • Journal of Consumer Research • Marketing Science • Journal of Financial Services Marketing 服务营销研究的主要领域 • Health care • Hospitality • Travel and tourism • Financial services • Sports 服务营销的主要国际会议 • The AMA Frontiers in services conference • The Quality in services conference • The Eric Langeard International research Seminar in services management 国际研究中心 • Arizona State University • University of Maryland • University of Karlstadt • Hanken-Swedish School of Economics in Finland 服务营销的领军人物1 • Leonard L. Berry • Distinguished Professor of Marketing and M. B. Zale chair in retailing and marketing leadership, Texas AM University. • Email:berryle@ • Homepage:/mktg/faculty/berry • doctor degree:Arizona State University • Research:service quality • Books: Discovering the soul of service,and on Great Service • Founder:Center for retailing studies 服务营销的领军人物2 • Mary Jo Bitner • ATT professor of services marketing and management, Arizona state university • Email:maryjo.bitner@ • Doctor degree: University of Washington • Research:the critical inc