第三节 信息策略.pdf

第三节 信息策略  How can you emphasize a message? 怎样强调信息  How can you organize a message? 如何组织信息 一、How can you emphasize a message? AUDIENCE MEMORY CURVE Most Least Beginning End 一、How can you emphasize a message?  Using the direct approach 直接切入主题的策略 Advantages: improves comprehension; is audience-centered; saves time When to use the direct approach  Using the indirect approach 间接靠入主题的策略 When to use the in