北京德林克公司营销战略工商管理mba专业论文.docxVIP

西南瀛邋大学硕士研究生学位论文 西南瀛邋大学硕士研究生学位论文 第11页 缺乏餮撩麟镑攘臻魏攀安，这蕊它静蠖短鬟壤缚了臻簧袋绩，憩苓熬够程 蠢绣竞挚孛霉黎戆器持长灏静毯努。 绩索黻臻镑理理谂帮审场营镑的壤论，铮辩就索德转竞公麓约痞辩郝 条件和襻在的闽题，槲据其自身的缎营需要，北泶德林克公制应该在中国 枣曩上采取褰甥隶场镞瘫者熬枣场骛镪蠛臻以及蕊摆疲熬产熬繁蝰，徐椿 策略，柒遴蒺酶，程辚繁略露鬻声关系罄莲繁遮。 煳；A互关节：肃璐◇譬警熙 《秀 ‘绷 西南藏通大学硕士讲究生举俄论文 西南藏通大学硕士讲究生举俄论文 第1II页 Abst ract The development of the technique of artificial joint replacement in the last hundred of years provided all effective and reliable measure in the treatment of serious bone and joint disease，resulting in enorl矬ous social significance and economic values．being the essential element of the practical use of the technique ofartificial joint replacement，which had become one of the regular surgeries in the world，the products ofartificialj《nt have a prospect ofbroad market that has been matuTe in foreign comllTies． In 90’S．most of the big suppliers of artificial joint products in the world stepped into Chir捃se market in succession and involved into inte璐e competition． Beijing Power两i珏圭Company,the Chinese branch of Waldemar L粼菽G趣转楚＆ Co。，which iS the most professional artificial joint producer in the world，had promoted its brand -￡赫W into an advantageous position in sales th∞u跌the efforts of the passed several years。however,a deftnite sales strategy tO ensure ns advantages in the long-term competition against the opponents from civil and abroad is still ofnecessity． The article is based On the investigation and research on the civil market of artificialjointproducts，findingthatithasapotentiallyenoIYtlOBS scale butnowis under the strict sul跫rvision ofthe government,thus leads tO intense competition among restricted number of suppliers who now still conduct the sales the same way with the industrial products。 Meanwhile,the investigation also shows that the products of artificial joint have a weak price flexibility,whose consBmers粼mainly surgeons but not patients who arc only final receivers in present． Since the artificial joint is a sort of product demanaillg high technique and quality and flesh in China,b