NEW
PERSPECTIVES
ON 70:20:10
A GoodPractice Research Paper
Stef Scott, Content Marketing Manager
Owen Ferguson, Chief Operating Officer
Second edition - October 2016
1
Foreword
The concept of 70:20:10 has relatively Since we produced the original report in
quickly worked its way into the firmament November 2014, new evidence has been
of learning and development practice. published by Towards Maturity, among
From humble beginnings as a somewhat others, showing that organisations who
niche way of looking at how LD supports adopt 70:20:10 get better results from
business, 70:20:10 is now incorporated into their LD function. Alongside that, we’ve
the CIPD’s professional map and regularly improved our own understanding of
referenced at industry conferences. 70:20:10, through conversations with
clients and leading industry figures.
It’s not going away any time soon.
In this update to the original report, we
But for all its popularity, there are reasonable have expanded the content to consider
criticisms of 70:20:10. If the exact numbers the importance of an audience’s
aren’t important, why are they used in the expertise in relation to a performance
name? Do those numbers accurately reflect improve
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