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前 言
为健全和完善公司柜面服务质量/环境/行为管理体系,确保柜面服务专业、
快捷、规范、标准,在保监会颁发的《寿险柜面服务规范》行业标准基础上,结
合公司柜面管理的实际情况,特编制本标准。
明确的服务标准,能明示于人,规范于人,从而达到有效的管理目的。本标
准对柜面服务时间、服务环境、服务时效、服务礼仪、服务纪律等方面都做出了
明确的规定,力求对各项工作都有具体的要求,使之既具有科学性,又具有明确
的导向性,使柜面服务有据可依,有章可循,确保服务质量的稳定。
建立服务标准,只是服务标准从无到有的过程。只有当服务标准落地执行,
真正转化为全系统 30000 多名柜面人员的自觉行为时,才能实现柜面标准化服
务,真正形成公司柜面品牌示范和整合规模效应,使我公司成为行业柜面服务标
准建设的引领者和实践者。
服务永无止境,服务标准也并非一成不变的,需要在实践中不断完善和提升。
标准试行过程中,分公司应密切关注客户和销售人员的需求,关注时代的发展和
进步,不断检验和持续改进柜面服务标准。
在标准起草及全国范围内征集意见过程中,得到了分公司的大力支持和积极
配合,在此谨表示诚挚感谢!
希望本标准能广泛适用于公司各级柜面以及相关管理部门,从而全面推进公
司的标准化服务,全力打造中国人寿的优良服务品质。
业务管理部
二 OO 九年五月
目 录
第一篇 总则 ·············································································································································1
1.1 范围 ············································································································································ 1
1.2 规范性引用文件························································································································· 1
1.3 柜面定义 ···································································································································· 2
1.4 服务准则 ···································································································································· 2
1.5 服务目标 ···································································································································· 3
第二篇 服务功能标准 ·····························································································································3
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