餐饮企业绿色营销研究报告.docVIP

WORD完美整理版 范文范例 参考指导 餐饮企业绿色营销研究 摘要 20世纪90年代以来，随着经济发展的速度，该怎么处理人与自然，资源与生态之间的关系，走可持续发展之路，已变成社会的焦点，受到全社会的关注，企业的绿色营销就在这种环境下应运而生。 随着世界经济就持续高速发展，高消费、高生产、高能耗的发展模式把人类与自然的之间的和谐关系已产生矛盾，为人类留下了很大的生存危机，比如人类爆炸、环境恶化、资源耗竭等等新的挑战，要实现人类与自然的和谐发展，实现企业的发展，寻找一种可持续发展的方式，走可持续发展之路，推行绿色营销是其根本途径。 餐饮企业绿色营销就是要改善传统餐饮营销的发展模式的落后、高能耗、高污染等缺乏科学的问题，将绿色营销的概念和餐饮企业的设计、消费、生产、服务等各个环节相结合起来，找出潜在的安全问题、影响营养不平衡的因素、破坏生态平衡的因素，并实施有效果的对策，实现餐饮企业绿色营销的稳定、持续、健康之路。 ? ? 关键词:餐饮绿色营销；可持续发展；环保意识； ? ? ? ? ? abstract Since the 90s of the 20th century, with the speed of economic development, the relationship between how to deal with people and natural resources and ecological, go the road of sustainable development, has become a social focus, have attracted the attention of the whole society, the enterprise green marketing is in this kind of environment arises at the historic moment. As the world economy continues to develop at a high speed, high consumption, high production, high-energy consumption development model to the harmonious relationship between human and nature have produced conflicting, leaving the great crisis of survival for mankind, for example human explosion, environmental degradation, resource depletion and so on new challenges, to achieve the harmonious development of human and nature, realize the enterprises development, looking for a way of the sustainable development, take the road of sustainable development, implementation green marketing is the fundamental approach. Green marketing of catering enterprises is to improve the development mode of traditional food and beverage marketing backward, high energy consumption, high pollution and lack of scientific questions, will be the design of green marketing concept and catering enterprises, consumption, production, and service all aspects of combining to identify potential safety problems, the impact of unbalanced nutrition factors, factors that undermine the ecological balance and implementation effective counter