电子商务 (7)：市场和拍卖.pdf

Andreas S. Weigend, PhD SJTU Dec 2004 韋思岸教授 E-Business (7): Markets 电子商务(7): 市场和拍卖 Content – Market size for B2B (Business to Business) B2B （企业对企业）市场规模 – Price-setting mechanisms (catalogs, auctions, exchanges) 定价机制( 目录、拍卖、交易) – Pricing models for operating the market 定价模式 – Reputation management 信誉管理 – Supplier adoption, quality assurance, dispute resolution,… 接纳供应商、保证质量 – Example: eBay 例： eBay B2B Commerce and B2B Markets B2B商务及B2B市场 • B2B commerce: Purchase and sale of goods and services between businesses B2B商务：企业间商品和服务的购销 – Auto parts 汽车部件 – SDRAM chips SDRAM芯片 – Telecom bandwidth 电信带宽 – Natural gas 天然气 – Office supplies 办公用品 • B2B markets: Internet-based markets for B2B commerce B2B市场：基于互联网的B2B商务市场 7-2 B2B Markets: Some History B2B市场：一些历史情况 • Before B2B markets: EDI (electronic data interchange), close bilateral relationships • Pre-1998: Conventional Internet-based commerce by some leading computer and networking product companies – Cisco, Dell, Sun, … • 1998: Independent (VC-backed) markets emerge, to connect buyers and sellers over the Web – Chemdex, VerticalNet, MetalSite • 1999: Specific buyers and sellers launch their own B2B markets – AutoExchange (Ford, buyer), Polymerland (GE, seller) • 2000: Participants join forces to announce industry-sponsored marketplaces – Role of independents becomes software vendors • 2002: 7% penetration • 在B2B市场之前：电子数据交换和密切的双边关系 • 1998年前：一些领先的计算机及联网产品公司的传统互联网商务