新技术环境下图书馆宣传推广的主要内容Contentsoflibrarypublicity.PPT

一、新技术环境下图书馆事业的新变化 New changes of libraries in new technology settings 1、图书馆履行职能的方式发生变化 Changes in modes of carrying out the library functions 资源组织从单一载体扩展到多载体； Organizations from single carriers to multi-carriers; 资源服务从封闭、被动式服务向开放、互动式 from closed and passive services to open and interactive services 服务转变； service shifts 社会教育从以专业教育为主向社会公众终身学习课堂转变。 Social education: from professional education to the public’s long life learning. 2、图书馆服务的内容和方式发生变化 Changes in contents and modes of service 多媒体资源服务；multimedia resource services 远程信息资源访问；visiting long-distance information resources 图书自助借还； self-help borrowing and returning 网上续借与预约；online renewal and appointments 公共电子阅览室服务；electronic reading room services 图书馆“一卡通”服务；one-card services (electronic card) 总分馆制服务；service of central & branch libraries 虚拟参考咨询服务等等。Virtual reference consultancy services 新技术应用极大提升图书馆的服务能力。 New technologies promote library services greatly. 同时，以互联网、手机、数字电视为代表的新媒体技术的发展日新月异, 给图书馆事业发展带来了新的增长空间。 Meanwhile, such new media technology as the internet, cell phones and digital televisions bring new space for library growth. 二、图书馆宣传推广的当前意义 Significance of library publicity and outreach 1、何谓宣传？What is publicity? 汉语词典解释：向人讲解说明,进行教育;传播,宣扬。 Chinese dictionary: instruction; education; information spreading; publicity. 百度百科解释：宣传是运用各种符号传播一定的观念 以影响人们的思想和行动的社会行为。 Baidu: publicity is a social behavior, using symbols to spread ideas to influence others’ thinking and behaviors. 2、何谓图书馆宣传？ What is library publicity? 图书馆宣传是图书馆运用各种宣传工具积极主动推 介自身优势的一种手段，目的是提升图书馆品牌形象， 影响社会公众的图书馆意识和使用行为，让社会公众 了解图书馆、走进图书馆、利用图书馆，以提高图书馆 的利用率，营造图书馆事业发展的良好外部环境。 Library publicity is a means of selling the library’s own advantages, using all kinds of publicity vehicles, with the purpose of promoting the brand image of the library, influencing the public consciousness of the library and behaviors of using libraries, improving the library’s efficiency of using libraries by getting the pub