基于地方产业特色的农产品电子商务平台研究-农业信息化专业论文.docxVIP

摘要 摘要 I I 摘要 目前，我国农产品在生产与销售环节过于分离，从而出现农产品在产销环节相对 脱节错位、农产品品质与安全以及农产品的开发、品种改良、技术更新技术难以推广 等一系列问题。论文研究基于“为农、惠农、助农”的理念，构建以科技特派员基地 系统、电子商务系统、市场反馈系统组合的特色农产品电子商务平台，整合多个主体， 开发多种功能，实现多重价值，推动农产品供销模式的转变，由产销分离走向融合。 平台围绕农产品在生产、政府监督，企业销售、市场反馈等多个环节来设计，以达到 各环节的循环互动。 论文研究遵循软件工程的开发思想，经过系统需求分析后设计了软件架构、硬件 架构和网络架构。系统的功能模块主要包括：在线商城、系统管理、基地管理和农产 品知识咨询等。 论文针对农产品领域建立特色电子商务平台，摆脱传统只做销售的单一的电子商 务模式，形成一个集产品展示、在线交易、物流跟踪、比价搜索、信息服务于一体的 综合平台；实现对科技特派员基地农产品在线展示和电子交易，改变传统的销售模式， 解决了科技特派员基地农产品的产销对接困难问题。 关键词：农产品，电子商务，科技特派员基地。 AB ABSTRACT II II ABSTRACT Currently, Chinas agricultural products in the productions and sales are so isolated that appeared some problems, such as disjointed link in its production and marketing, with difficult problems in its quality, safety , products’ development, varieties’ improvement , and its technology’s updates. Thesis on the concept of For farmers, Benefit farmers, Help farmers , building a agricultural e-commerce platform combined with technology correspondent base systems, e-commerce systems, market feedback system, integrating multiple subjects, developing multiple functions to achieve varies values, promoting agricultural supply pattern transformed, aims to achieve marketing integration instead of separation. Platform around agricultural products’ production, government oversight, enterprises sales and marketing feedback to design, in order to achieve all aspects’ interaction. Thesis considered the development concept of software engineering, according to the system requirements analysis, designs the system software architecture, hardware architecture and network architecture. Functional modules of the system includes: online stores, system management, knowledge base management and agricultural advisory. Papers based on the field of agricultural productions ,building featured e-commerce platform , to get rid of the traditional e-commerce sales of single-mode, forming an integrated platform with products, online trading, logistics tracking, parity searching, informatio