基于大学英语立体化教材的出版传播研究-传播学专业论文.docxVIP

ABSTRACTABSTRACT ABSTRACT ABSTRACT The concept of multi-media textbooks originated from educationally developed countries’textbook publishing industry．At present，the development of multi—media textbooks is internationally undergoing the continuous ascendance on the basis of the background of informational process of education．In our country，the concept was first presented in the year of 2002． The investigation of publishing communication based on multi—media textbooks of College English appears at the stage of the development on college textbook publishing industry．The growth of the Internet and the continual evolution of educational information processing technologies have combined to deeply change the publishing communication area until now,causing the recombination of the publishing industry structure，bringing about not only spur and opportunities but also great challenges that revolve around the multi—media textbooks．Therefore，this paper seeks to investigate the current situation of domestic multi—media textbooks on the subject of College English，and then make predictions of its tendency．A deep insight into the digitalization of publishing communication and the regular paRerns of educational communication is given in order to probe into the existing but unsolvable problems on multi—media textbooks publishing．By dealing with those issues mentioned above，the paper will list some theoretical evidence and suggestions to the domestic publishing houses． This paper adopts the method of data collection and in—depth interview by exemplification，data analysis and comparison．Comprehensive and systematical analysis of multi—media textbooks of College English will be presented through exemplifying the four sets of typical textbooks produced by four domestic publishing houses．The research process，on one hand，concerns the information gathering， reorganizing and analyzing from the contents of books，collected works，reports and journal articles；on the other hand，contains the inte