基于城市文化的中国城市品牌研究-企业管理专业论文.docxVIP

兰州商学院硕士学位论文 兰州商学院硕士学位论文 基于城市文化的中国城市品牌研究 Abstract Along with the aggravating process ofeconomic globalization and urbanization．the city also participate the competition aS the local economy engine．In order to keep the city competitive advantage，the city operator needs to make good use ofall kinds ofresource and mold the city brand to promote the city’S healthy development．Therefore，how to mold the city brand becomes a theoretical important topic to receive pays aRention． This paper has carded on the system analysis to the city brand problem witIl economics，management science，marketing theory as well as related knowledge．We take the cultural connotation ofcity brand舔 the master line and human social development as the foothold．For one thing，we states the significant effect of city culture on city continually development．We divide the city brand forming process into three different stages，analyze the different characteristic for each stage，and point out the necessity ofthe study．For another thing，we analyze the core content ofmolding the city brand and its significance for the civic economic development based on dialectical relation between city brand and city culture．Therefore，in the process ofconstruction ofcity brand, we should set up humanist spirit as well as human and city communal development thought．We proposed three link model to construe the city brand system，which is formed by the energetic system,the behavior 兰州商学院硕士学位论文 兰州商学院硕士学位论文 基于城市文化的中国城市品牌研究 system and the material system．At last，we pointed out the correct way to mold city brand based on empirical analysis． Key words：city brand；City culture Brand orientation；Brand system 兰州商学院硕士学位论文 兰州商学院硕士学位论文 基于城市文化的中国城市品牌研究 独创性声明 本人声明所呈交的论文是我个人在导师指导下进行的研究工作及取得的研 究成果。尽我所知，除了文中特别加以标注和致谢的地方外，论文中不包含其他 人已经发表或撰写过的研究成果。与我一同工作的同志对本研究所做的任何贡献 均已在论文中作了明确的说明并表示了谢意。 学位论文作者签名：J群。罄扯 签字日期： 导师签名 鼻双猿 签字日期：兰：Z!』! ， 关于论文使用授权的说明 本人完全了解学校关于保留、使用学位论文的各项规定，——(选择“同 意”／“不同意”)以下事项： 1．学校有权保留本论文的复印件和磁盘，允许论文被查阅和借阅，可以采用 影印、缩印或扫描等复制手段保存、汇编学位论