基于服装消费者的网络购物关键问题研究-工业工程专业论文.docxVIP

华北电力大学硕士学位论文 华北电力大学硕士学位论文 I I 摘 要 随着信息化技术的高速发展，电子商务日益融入到人们的生活当中，网络购 物逐渐替代现实购物而成为当下的主流购物模式。当下服装网络交易仅能提供二 维图片显示，消费者本身无法看到服装穿在自己身上的效果，经常会导致消费者 在收到货以后发现商品与想象中不一致而发生退换货的现象，从而降低网购成交 率，导致电子商务用户的流失，造成浪费时间和物流费用的现象。鉴于这种情况， 研究基于 Web 显示的 3D 试衣系统具有一定的现实意义。 基于 Web 显示的 3D 试衣系统主要研究了四个问题：3D 人体模型问题、3D 服装模型问题、3D 模型匹配问题、3D 效果 Web 显示问题。其中，采用 3ds Max 软件进行人体建模，在建库问题上提出按身体部位进行建库，从而得到数据资源 放大使用的效果；针对服装建模问题，结合 3D 服装模型现状，提出由设计师进行 服装设计建模的设计思路；将模型匹配分为数据匹配和款式匹配，对于款式匹配 首先进行匹配关键点的搜索和绑定，采用 SVD 矩阵分解算法得到平移和旋转矢量， 进行匹配，为完善匹配效果，采用 JavaScript 脚本语言为消费者提供按键输入来进 行个性化匹配；对于 3D 试衣系统在 Web 上的显示问题，要求展示 3D 试衣功能， 还具更换试衣场景功能，为消费者提供更加真实的参考。 本文开发了基于 Web 显示的 3D 试衣系统。3D 试衣系统通过 JavaScript 脚本 语言实现与服装消费者的交互操作功能，采用 Unity Web Player 开发平台进行，使 得各模块功能可以在 Web 网页实现，为消费者提供 360 度全方位的试穿效果展示。 关键词：网络购物；3D 试衣系统；3D 人体模型；3D 服装模型；3D Web 显示 II II Abstract With the rapid development of information technology, E-commerce increasingly integrated into peoples daily life. Online shopping has gradually replaced the real business, and become the mainstream of current shopping patterns. Clothing consumers, as the major consumer groups among online shopping consumers, require more comprehensive services in the network transactions. Because it only provides display for customers, who cannot know exactly the effect of clothes wearing on his body, a two-dimensional image d there is no way for them to know the clothing materials` quality. And it often causes the phenomenon of Changing or Refunding after consumers have seen the gap between physical and photos. Thereby turnover rate has been reduced, and the amount of e-commerce users has been declined, most of all, time and logistics costs have been wasted. In view of this situation, the research of the 3D try-on system based on Web has certain practical significance. The key issue of on line shopping based on apparel consumer also is the key issues of 3D try-on system, which conclude four questions: 3D human model issue, 3D clothing model issue, 3D model matching issue and the issue of 3D effect on Web