基于服装设计中的视觉语言传达研究-设计艺术学专业论文.docxVIP

Y Y 930244 摘要 摘要 本文的研究目的在于制定合理的设计策略，为实现服装设计视觉语言的有效传达 提供一个具有参考意义的结论。这一结论是通过利用信息论、符号学和传播学的理论， 分析服装设计中的视觉信息及其传达过程而得出的。 文章首先分析了视觉语言的特点及服装感知觉的关系，对服装视觉语言的传达和 表现形式进行了研究，提出了服装设计中视觉语言系统观察的方法。其次，在这一观 点的基础上，对服装视觉语言的构成进行分析，提炼出了服装设计的内容和形式中包 含的技术、语义、审美这三方面的视觉信息，并对其各自具有的传达特点进行了探讨。 再次是对服装视觉语言传达的影响要素进行分析，在分析中，详细论述了信源、受众 及媒介对传达情况的影响，为制定有效的传达策略提供了依据。最后，在全面总结前 面研究成果的基础上，提出了实现服装设计中视觉语言有效传达的具体策略。 本文的结论是：服装设计是视觉语言表现的形式之一，影响服装设计中视觉语言 有效传达的因素包括服装本身、信源(设计者)、受众(观察者)和媒介(服装空间、 服装人体、服装环境)，设计者必须综合考虑这四者的交互作用才能实现服装设计中 视觉语言的有效传达。 关键词：服装设计视觉语言视觉传达 AbsmactThe Absmact The Research on the V i sua I Oommun i cat i on i n Fash i on Des i gn Abst ract The purpose of the research is to provide the referenced conclusion to set down the reasonable strategy of visual communication in fashion design aiming at smoothing the language process．What I do is to analyze the language itself and the communication process using the theory of informatics， symbolism and communication． Firstly，off the foundation of the analyses of the vision language and the relationship between the clothing feeling and clothing consciousness，having researched the form of communication and expression of the clothing vision language，put forward vi sion language method that system observe in the dress designing，I put forward the overall observing method of the visual communication in fashion design．Secondly，supported by this opinion， analyzed the composition of the vision language of clothing，and draw a conclusion that there are three grades，the technical information，the semantic information，and the aesthetic information in the vision information living in the content and the form of fashion design，and carried on the discussion to the characteristic they had each．Thirdly，I study the influence key elements in the visual communication of fashion design field，and detailed discussed the 1etter source，the receiver and the media how to affect the information communication，and offered basis on which the effective tactics of vision language co