基于和谐管理的关系价值理论与实证研究-企业管理专业论文.docx

AbstractTitle：STUDY Abstract Title：STUDY ON THEORY AND DEMONSTRATION OF RELATIONSHIP 、／ALUE BASED ON HE×IE MANAGEMENT Maior．Business Administration Name：Kun YANG signature：b幽 Superv-s甜：Ass∞iate ProT．of JIngdong CHEN Signatu怕：乎乒乒丛∥ Abstract At present，relationship marketing already has been the hot spot content of the marketing theory research．but relationship value as the important concept of relationship marketing,the inside mechanism，the synthesis measure method and the application rarely have been researched。This thesis utilizes“Heze”，“Xieze”and“the double regular couplinf’of the Hexie management theory．which is proposed by professor Xi Youming,to analysis mechanism and system of relationship value，which is the bold exploration for the marketing theory，which has the certain theory significance．The thesis carry on measure and cluster anaylsis to Ningxia Bermiu Industry Limited Liability Company (abbrevial【ion：Benniu Group)．and corresponding relationship marketing strate西eS arc proposed。It has the certain reality instruction significance which companies,which have primarily enterprise costomers and are in manufacture、service industries，carries on effectively customer relationship mariagemeat．to strcrlgthen market competive． The thesis firstly briefly analyzes the selected topic background and the research significance．砷e Hexie management theory．the value theory and the relationship value theory are carried on the summary．On this basis，Hexie mechanism of the relationship value is analyzed with emphasis．From four aspects of the relationship main bodv、the relationship type、 the relationship main body interactive foundation、interactive medium of the relationship main body．intemctive environment of the relationship main body,the relationship value Hexie subiect search and the determination is analyzed，again from relationship value Hexie mechanism，coupling mechanism two aspects，relationship value double regular coupling ia multianalyzed；Then．the Xicze an