关于Week 3 MNC and Product Life Cycle Theory的PPT重要课件.pptxVIP

Introduction to the MNC/TNC: Product Life Cycle Theory ;Revision;Aims of Lecture;Activity ;Defining MNC/TNC;Definitions: Multinational (MNC) or Transnational (TNC)? ;Transnational or Translocal? ;Source: /1/6/207891/3000273/ChocoMap_o.png;Conflicting Definitions ;Co-ordination and control ;Why do firms internationalise?;Motivations for Firms to Internationalise ;Market as Driver (1) ;Market as Driver (2);Assets as Driver (1) ;Assets as Driver (2);Assets as Driver (3) ;Source: /fls/chartbook/2012/chartbook2012.pdf;/2011/12/hourly-compensation-costs-in-manufacturing.html;Trade-offs – market versus assets;Volatile Currency Rates ;Other Drivers ; Product Life Cycles Key References: Kutznets S. (1953), Economic Change, W.W.Norton: New York Vernon R. (1966), ‘International investment and international trade in the product cycle’, The Quarterly Journal of Economics, 80: 190-207 ;The Product Life Cycle and the Development of a TNC;Product Life;;Product Life Cycles ;Maintaining a Product’s Sales ;Product life cycles and the shift from a product/market focus to production costs ;Product Development Cycles and Geography ;Product Life Cycle Stages: An example of an American TNC;A Theory for a Particular Stage and Time in the Development of TNCs. ;Criticisms ;Developments as TNCs Evolve;More Developments ;Conclusions ;References