江苏国际商务网的运作研究-工商管理专业论文.docxVIP

接 接 妥 针对江苏围际商务网在运作过程中出现的市场开发方面出现的停滞现象，本文在 分龋嚣港运佟瓣建步}蓼境豹蒸磊窿上，全露嵇究了霹遮瑟l疑懿铙势、劣势、撬遥移援战， 并对网站的目标定位、发鼹规划、域名和服务内容重新进行了设计。 为加快发展注册会员(网商)的数量，完善服务功能，提高网站的访问量和知名 发，本文系统研究了在网站蘩镇推广过程中产品(服务)、价格、憾锩、渠道、政治 粳力和公共关焱簿方面策蜷的运用，着重掇出在操往外部祝遥嗣时，甏发挥鑫身优势， 以营销的观念来设计服务内释，加强网站推广过程中的渠道建设。 当前。第三方商务网站强手如林，对手早已占尽先机。要想在激烈的市场竞争中 立是，薅站必簇形成叁己瓣姆夔，走差舅纯戆发溪遥爨。霾姥，本文对蕊上蘩览会辩 阏上协会的设想进行了深入的探讨，并设计了初步啻勺方察。 关键词：电子商务，苏商网，运作 AbstractAiming Abstract Aiming at the stagnating situation in which the jiangsu international e-commerce net(㈣．jsiec．com．cn)is operating，the article overally studies its confronting strength，weakness，opportunitieS，and challenges on the basiS of analyzi ng the web—si te’S inside and outside environment．Then the article re～designs the site’S targeting position，development scheme，the Sj te address and the service content． In order to develop the registered member 钿eb—merchant)amount rapidly，perfect its service function，raise the site’S interviewing times，the thesis systematiely researches the appl ication of the product(service)，price，promotion，place，pol itie power，publiC relations and other strategy tactics in the process of popularizing the site．It’S emphasized the site should strengthen the channel building during popularizing the site and hold the market—oriented view in designing the service content whiIe it tries to seize outside oppurtinities and carries on its own strength． At the present，strong opponents stand in great numbers in the the independent B2B e-marketplace and they have already taken the advantages of decisive occasions．To base itself upon the e-marketplace ghere the competition i S very fieree，the Site must shape its OWn distinguishing feature and 1ead a differential path。Hence the article designs preliminary schemes respectively as the resuit of penetratingly exp]oring the ideas of cyber～fairs and cvber—associations． Key Words：E—Commerc8， Js—commerce net， Operation 声明本学饭论文是我在导师的指导下取得鲍研究成果，尽我所知，在 声明 本学饭论文是我在导师的指导下取得鲍研究成果，尽我所知，在 本学位论文中，除了加以标注和致谢的部分外，不包含其他人已经发 表或公布过的