RA公司发展战略分析.pdfVIP

RA Company design the development strategies of its four major product lines (ATCA, Media Server, COM Express and Rack Mount Server)? How will RA Company continue to strengthen its competitive advantages in the value chain and make up the parts with disadvantages? In accordance with common ideas of strategic planning, this article makes a comprehensive analysis of the future development of RA Company in the external environment, the industry environment, direct competitors, the company’s value chain, resources and capabilities as well as its competitive strengths and weakness utilizing PEST analysis, five forces model analysis, value chain analysis and SWOT analysis and other analytical methods. After the analysis, this article also designs the development strategies for RA Company and specific implementation measures in line with the needs of the company’s future development. This article is divided into six chapters. The first chapter presents the significance, the methods and the contents of this study. The second chapter analyzed RA Company’s external environment and competitive environment from the macro environment, industry environment and etc. The third chapter analyzed RA Company’s business activities and auxiliary activities with the value chain analysis of the company. The fourth chapter designs RA Company’s future strategic objectives, product and business portfolio and 万方数据 competitive strategy based on the company’s SWOT analysis. Based on the strategic objectives, the fifth chapter details the company’s development strategy from the financial, customer and internal perspectives and lists the guidance about how