西亚斯ASC生产作业与管理Project.docVIP

b b Yummy Pastry Company Yummy Pastry Company Yummy Pastry Company is a low cost, high quality and well service. It main businesses are making and selling bread and cake. We plan to obtain our market share, and we are going to be pleasure the middle and low class to buy our products. For moving our company forward, we have planed our corporate strategy and calculate some useful data. As follows: Firstly, we do an environmental scanning for Yummy Pastry Company. According to survey, there are about 10 stores that are similar with Yummy Pastry Company in the city. Most of people of the city like breads, pastry and cakes, because these products are healthier, faster and convenient. The wage of the city’s people is higher, and then they can affordable these products, like bread, cake. There are many supermarkets can offer us cheaper and better materials. Such as Wan Jia Supermarket, Dennis Supermarket and Agricultural Products Trading Market. Secondly stronger advantages can offer us better chance to compete with others. Therefore, we list our core competencies: On the part of workforce, our pastry cooks are well-trained and our salesmen have got professional education about marketing. In terms of facilities, our shop will be located in crossroads or the place where many people must be passed. And we are going to buy advanced baked equipment that will produce more bread that these breads have good favors. As for market and financial know-how, we will make specific plan of marketing, selling, management and publicity. For example, we will make different plans depending to different age segments, and we will be sure out products are green, health and nutrition to our customers. In term of technology, we will yield the greatest advantages. We are going to build up a website for us to publicity and to get feedback from the public. Thirdly, it is vital important to focus on their company’s core processes. The following are our core processes: Customer relationship. We wi