第四章 公司的命与目标.pptVIP

Prentice Hall, 2001 第四章 公司的使命与目标 (参考Fred david 战略管理 第2章Business mission） Chapter Outline Vision: What Do We Want to Become? Mission: What Is Our Business? Characteristics of a Mission Statement Components of a Mission Statement Writing and Evaluating Mission Statements Vision Vision statement answers the question: “What do we want to become?” 企业在所处的行业内，希望通过自身长期努力而达到的在企业价值，行业地位、社会形象等方面的综合表现 Vision Clear vision Provides foundation for comprehensive mission statement Vision Mission Vision statement developed first Short – preferably one sentence Broad management involvement Vision State