娃哈哈集团战略分析.docxVIP

郑州大学西亚斯国际学院 本科毕业论文 题 目 娃哈哈集团战略分析 指导教师 苏醒 职称 讲 师 学生 姓名 陈文强 学号 20111241129 专 业 工商管理 班 级 国际企业管理1班 院 （系）___商学院工商管理系 完 成 时 间 2015年4月5 号 娃哈哈集团战略分析 Ⅰ 娃哈哈集团战略分析 摘 要 伴随市场经济的全球化以及科技的快速进步，中国大陆的软饮料行业飞速发展，成为我国饮料行业及私营企业的榜样，娃哈哈集团是如何制定发展战略、如何规划战略结构值得我们关注。 本论文以娃哈哈集团为分析对象，针对其集团战略和战略结构的实际情况，运用一般部环境分析、业务组合分析法分析工具得出娃哈哈集团面临的潜力和劣势，从而得出集团战略的改进方向。 本文包括四个部分，第一部分就文章选题目的、背景、意义进行简要说明;第二部分介绍娃哈哈企业的发展竞争环境，主要根据公司现阶段情形、内外部环境，做出PEST分析。第三部分对娃哈哈集团总体战略结构进行了分析。第四部分为本论文的结论部分，概述本文运用的相关理论知识探索的具体事项以及论文写作方面的不足、未深入研究的问题。 关键词 娃哈哈/集团战略/PEST分析法 娃哈哈集团战略分析 Ⅱ ANALYSIS OF THE WAHAHA GROUP STRATEGY ABSTRACT With the globalization of the market economy and the rapid progress of science and technology, Chinas soft drink industry rapid development, has become Chinas beverage industry and the private sector advertised, Wahaha Group is how to formulate development strategies, how to plan strategy structure worthy of our attention. In this paper, the Wahaha Group to analyze the object, the actual situation of the groups strategy and strategic structure, the use of the general portion environmental analysis, portfolio analysis analysis tools to identify Wahaha Group faces potential and weaknesses, to arrive at the direction of improvement group strategy . This article consists of four parts, the first part of the article a brief description of the topic on purpose, background, significance; the second part describes the development of the competitive environment Wahaha, mainly based company at this stage circumstances, internal and external environment, make PEST analysis. The third part of the overall strategy of Wahaha Group structure were analyzed. The conclusion of the fourth part of this thesis, and outlines specific matters related to the theoretical knowledge and the exploration of this paper, writing paper shortage, the problem is not in-depth study. KEYWORDS Wahaha,Grou