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ABSTRACT
Intemet is tothe and of
contributingdevelopmentprosperity
development
new formundertwo-sidedmarkets
electroniccommerce
shopping
situationofe-commerceismorediversifiedand inthe
competitive homogeneous
interestsofthedriven.The of is
economic competitiveadvantageenterpriseseasily
and
and aswellastime andother imitation
weakened goesby enterprises
replaced
consumerdemandandfierce the
growing competitionput urgent
replication.The
forwardtoB2C thathowtoobtain advantagesthrough
challenge platform competitive
differentiationinthe ofe—commerce
strategy homogeneity
moreneeda tomaintainthe underthe
B2Cplatform strategy competitiveadvantage
rulesof with baddiscard.
facingSuperior
This of theory,the
enterprisestrategicmanagement
paperintegratedapplication
markets isolationmechanismastheresearch
two.sided ect,
theory,B2Cplatform obj
resourcescan
withCROSSnetworkexternalitiesandfoundtwo—sidedcustomers
starting
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