双边市场视角下B2C平台企业的竞争隔离机制研究.pdf

双边市场视角下B2C平台企业的竞争隔离机制研究.pdf

jb哀交通盔堂亟±堂焦j金塞 △垦曼I&△£I ABSTRACT Intemet is tothe and of contributingdevelopmentprosperity development new formundertwo-sidedmarkets electroniccommerce shopping situationofe-commerceismorediversifiedand inthe competitive homogeneous interestsofthedriven.The of is economic competitiveadvantageenterpriseseasily and and aswellastime andother imitation weakened goesby enterprises replaced consumerdemandandfierce the growing competitionput urgent replication.The forwardtoB2C thathowtoobtain advantagesthrough challenge platform competitive differentiationinthe ofe—commerce strategy homogeneity moreneeda tomaintainthe underthe B2Cplatform strategy competitiveadvantage rulesof with baddiscard. facingSuperior This of theory,the enterprisestrategicmanagement paperintegratedapplication markets isolationmechanismastheresearch two.sided ect, theory,B2Cplatform obj resourcescan withCROSSnetworkexternalitiesandfoundtwo—sidedcustomers starting an foundationofB2C

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