发展与建立巨额捐献Majorgifts.ppt

* The Rotary Foundation 扶輪基金會 Building the Future Through Major Gifts 透過巨額捐獻 建造未來 Our Donor Profile 2006-07 捐獻概略 As of 30 June 2007 Total Gifts: $136.1 Million Major Gifts by Country 2006-07 巨額捐獻 國家別 $ 600,000 36 Japan $ 8,000,000 278 United States Total Other Korea Taiwan India Gifts from $ 17,000,000 558 $ 4,300,000 94 $ 900,000 40 $ 700,000 45 $ 2,500,000 65 Amount Number Major Gifts by Fund 2006-07 巨額捐獻 基金別 $ 900,000 31 Matching Grants $ 8,900,000 225 Permanent Fund Total Other PolioPlus Annual Programs Fund Gift to $ 17,000,000 558 $ 2,000,000 32 $ 100,000 10 $ 5,100,000 260 Amount Number Permanent Fund Values 永久基金值 600.1 228.0 372.1 Securing Major Gifts: Four Steps 做好巨額捐獻的四個步驟 Identification 尋找 Cultivation 培養 Solicitation 邀請 Stewardship 管理 Securing Major Gifts: Four Steps Gifts of $25,000 or more to other charities 其他慈善機構捐款超過2萬5千美元者 Sources for finding major gift prospects 尋找巨額捐獻可能人選的來源 What are some of the indicators the donor may have the financial capacity? 有財力能力的捐獻者的指標是什麼? Step #1: Identification 第一步:尋找 Securing Major Gifts: Four Steps Learning more about the prospect 多了解可能的人選 Establishing gift objectives 建立捐款目標 Develop cultivation plan 發展培養計劃 Conversation, involvement, articles 對談、參與、合約 Listen to what the prospect is telling you 傾聽可能人選告訴你什麼 Step #2: Cultivation 第二步: 培養 Securing Major Gifts: Four Steps $25,000 – Named Fund 冠名基金 $50,000 – Specific TRF program 特定基金會活動 $150,000 – Program tied to a district 與地區連結的活動 $600,000 – Rotary World Peace Fellow 扶輪世界和平伙伴 Step #2: Cultivation: 第二步－培養 Recognizing a Naming Opportunity 表彰成冠名的機會 Securing Major Gifts: Four Steps Prepare for the Ask 準備邀請 How to ask 如何邀請 State a specific amount and specific purpose 確定具體金額數量及目的 Be an active listener 做個積極主動的聽者 Prepare for different responses 準備好不同的反應 Step #3: Solicitation 第三步:邀請 Securing Major Gifts: Four Steps Appropriate r