定价考虑因素跟方案计划资料.pptVIP

Pricing Considerations and Approaches产品定价：定价考虑因素和方案 Objectives 目标 Understand the internal factors affecting a firm’s pricing decisions. Understand the external factors affecting pricing decisions, including the impact of consumer perceptions of price and value. Be able to contrast the three general approaches to setting prices. Case Study 案例 “Buyer-driven commerce” concept offers lower prices to consumers and the ability to sell excess inventory to sellers 13.5 million user customer base Tremendous growth “购买者驱动商业”概念给消费者提供了更低的价格，为销售者提供了销售额外存货的能力 1350万使用者的消费者基础 巨大的成长 What is Price? 价格是什么 R