国际营销英语Unit 1 General view of intl marketing.pptx

Unit 1General View ofInternational MarketingWhat is marketing？It is a process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.An integrated processAnalysis Markets must be understood, and this understanding flows from analysis. Marketing managers spend weeks analyzing their markets before they undertake the development of marketing plans for influencing those markets. Planning Once a market is understood, marketing programs and events must be designed for influencing the markets customers and consumers, and even the