国际营销英语Unit 4 Product.pptx

Unit 4ProductWhat is a productA product is anything that is offered to a market for attention, acquisition, use or consumption and that might satisfy a want or need.It could be an object, an idea, some service, information …It has a combination of tangible and intangible attributes (benefits, functions, features…).Three levels of a productThe core productThe actual productThe augmented productCore productThe dominant benefits or satisfaction that a customer expects for a product. …central to the companys performance and make the most money that sustain the business. Examples: Windows Operatin