宝洁公司的战略实施和控制系统.pptVIP

IMPLEMENTING STRATEGY CONTROL SYSTEMS AT PG Agenda Re-cap of previous lecture From global to local strategy-making Strategy example: Yes hand-dish Management Control Systems Choice Cascade to Define the Choices Choice Cascade to Define the Choices Re-cap on lecture 1 Where will we play? Total Shareholder Return calculations by Global Business Unit How will we win? Commercial Strategy Focus on core brands Consumer Is Boss Win with winning customers Competitive retail margins strong Tailor Investments By Customer Be Strong With Global Customers Get the value equation right Know the competito