《奥美广告训练教材教本：如何才是大创意!》资料.pptVIP

The fact is that these formats are seldom used. Particularly outside the U . K . 事实上各位很少使用这些表格。特别是在英国以外的地区。 Anything you and your colleagues can do to enforce your own rules could make a significant difference to the standard of briefing and thus the final advertising . 各位为了实行规则所做的努力都能使简报的水准和最终的广告产生很大的不同。 On the same subject : briefing, we believe there is a strong case for an addition to the document relating to brand personality . 关于简报，我们认为有关品牌个性的资料中非常需要加入另 一项重点。 In the current briefing outline a lot of attention is paid to positioning and product performance but very little to who the bra