佳洁士公关活动10周年的提案资料.pptVIP

Presentation Title Crest 10th Anniversary PR Campaign Proposal Prepared by Weber Shandwick Beijing The briefObjectivesStrategiesTarget AudiencesThemeKey MessagesProgram OutlineProgramsBudget Prepared by Weber Shandwick Beijing Brief Brand architecture will be introduced in July, and crest counter will be reorganized according to the brand architecture Make a buzz for brand architecture introduction as well as Crest 10 year anniversary from July – September, 2006 Enhance Crest’s image as the oral care expert for Chinese population Emphasize the achievement on personal oral