北京乳业市场分析解析（ppt 32页）资料.pptVIP

城市档案 (2001年数据)City Profile—Year 2001 5大类中国消费群China Consumer Segmentation 北京：中、高收入消费者人数总计为283万 北京液态乳制品市场总揽Overall Liquid Dairy Market, Beijing 北京乳品市场：迅速增长，涨幅达22%Compare to ’02 same period, have a fast increase by white milk flavor milk mainly 北京乳品市场增长的主要推动力是利乐枕牛奶TFA growing the fastest and contribute to the increase of LDP market White Milk白奶 白奶市场增长速度高于2002年同期水平TFA growing fast become a big threat to PPP 白奶销售渠道：传统渠道趋于萎缩，大卖场和礼品市场呈上升趋势Although traditional channels’ share is declining, grocery/food stores stilling playing a key role 北京白奶市场前10位品牌Top 10 Brand Flavored Milk风味奶 塑料袋包装