市场调查数据整理跟分析解析资料.pptVIP

置信度为95％ 的情况下 × × 10000 户居民 × 10000 户居民 × = 4180.5 公斤 = 4830.7 公斤 example 市场调查数据整理与分析 调查问卷的回收及审查 调查资料的编码与录入 调查数据的清洁和预处理 统计分析方法——描述统计 统计分析方法——推论统计 统计分析方法——多元统计 常用统计分析软件简介 常用的多元统计方法? 主成分分析 联合分析 聚类分析 判别分析 对应分析 因子分析 市场调查数据整理与分析 调查问卷的回收及审查 调查资料的编码与录入 调查数据的清洁和预处理 统计分析方法——描述统计 统计分析方法——推论统计 统计分析方法——多元统计 常用统计分析软件简介 SPSS 世界上应用最广泛的统计分析软件 原意为Statistical Package for the Social Sciences，“社会科学统计软件包”，现改为Statistical Product and Service Solutions，“统计产品与服务解决方案” 常用统计分析软件? SAS 大型集成应用软件系统，由美国SAS软件研究所研制 主要功能： 数据存取 数据管理 数据分析和数据展现，其中最强大的是统计分析功能 常用统计分析软件? Thanks * In talking to many of our clients over the last two years, they have consistently told us about the pressures on their business and the ever increasing speed of change. * In talking to many of our clients over the last two years, they have consistently told us about the pressures on their business and the ever increasing speed of change. * * * * In talking to many of our clients over the last two years, they have consistently told us about the pressures on their business and the ever increasing speed of change. * In talking to many of our clients over the last two years, they have consistently told us about the pressures on their business and the ever increasing speed of change. * * * * * * * * * In talking to many of our clients over the last two years, they have consistently told us about the pressures on their business and the ever increasing speed of change. * In talking to many of our clients over the last two years, they have consistently told us about the pressures on their business and the ever increasing speed of change. * In talking to many of our clients over the last two years, they have consistently told us about the pressures on their business and the ever increasing speed of change. 在变量录入后将问卷资料一份一份地录入到相应的表栏中。一般使问卷的编号与计算机自动生成的序号相同以便今后审核、查找。在数据录入时，有时输入的数据跟设定的数据宽度或类型不符合，计算机会出现提示符号“*”，这样一来录入人员就要及时加以纠正。 录入变量 数据录入 数据审核 十一、数据录入程序[2] ? 检查错误的方法有两种，一种是进行数据的二次录入，然后将两次录入的结果加以比较，对不同的数据原始问卷资料进行核对。但这种方法比较费事、费力；另一种方法是逻辑查错。即先对一些变量进行频