基于资源观的民航企业可持续竞争优势的培育-人文地理.PDF

DOI:10.13959/j.issn.1003-2398.2005.01.023 年第 期 总第 期 人文地理 2005 1 81 文章编号! # %’!() !# %’((’* 基于资源观的民航企业可持续竞争优势的培育 王新安 杨秀云 ! 西安交通大学经济与金融学院 西安 ! !##$# !# $%!’()!’*+ *, !# -%-!)’+).# $*/0#!’!’(# )1()+!)2# *, $’(’ )(’)!’*+3 - #+!#404’-#- .)-#1 *+ 4#-*%4$#5.)-#1 !#*46 WANGXin-an,YANGXiu-yun %’()(*+’ ,)- .+,)’+,/ 0’1((/2 3+ 4 ,) 5 +,(6()7 8)+9:;+6= 3+ 4 ,) !##$?1+),@ :Intheresource-basedtheoryoffirmsustainablecompetitiveadvantageview,theresourcesoffirms areheterogeneousandimmobile;firmscanobtainsustainablecompetitiveadvantagebyoccupyingand exploitingtheirheterogeneousresources.Inordertofaceseverecompetitionandbecomewinnersinthe competitionoftheworldaviationmarket,andseekfurtherdevelopment,obtainmoreinterests,improvethe positionintheinternationalcompetition,Chineseairlinesmustanalysestheirheterogeneityresources,and obtainmoreheterogeneityresource,andutilizeheterogeneityresourcethathavealreadyexciteandpotential efficiently,andcultivatetheirsustainedcompetitiveadvantagethroughcontinuallyobtainingandexploiting theseresources. Thesustainablecompetitiveadvantageresourcesfoundationofcivilaviationenterprisesareasfollows: theairlineresources,whicharethelinesnetofthecarrierservicethatisauthorizedbythegovernment; resourcesofthecode,whicharethecodenameoneachflight;namesa