关于网站设计中消费者的信任与不信任问题的研究外文文献翻译.docxVIP

毕业设计（论文）外文翻译 外文题目: Consumer trust and distrust: An issue of website design 译文题目：关于网站设计中消费者的信任与不信任问题的研究 文献出处匚 《Intcrnatio rial Jour rial of Iluma n - Comp utcr Stu dies》，2010, 68(12):913-934 外文作者： Carol Xiaojudn Ou,Choon Ling Sid 字数统计：英文1506单词，8755字符；中文3132汉字 外文文献: Consumer trust and distrust: An issue of website design Abstract Researchers have long speculated about the distinction between trust and distrust, yet the majority of studies on trust have treated them as essentially the same construct on opposite ends of a continuum. In order to resolve this ambiguity, we propose a theoretical framework to investigate the antecedents and influences of trust and distrust in the online shopping context, relying on the literature of website design and consumer trust, ambivalence theories, as well as emerging studies on distrust in the work place. Our findings indicate that trust and distrust are two separate concepts by reason of their distinct cognitions, different antecedents and different influences on consequent outcomes. In particular, the results show that specific website design attributes have distinct effects on shaping consumers1 trust and distrust. These findings suggest new ways in which website attributes can be fine-tuned by website designers and managers. Keywords: Consumer trust; Distrust; Website design; Functional perception (FP); Motivating perception (MP) lJntroduction Consumer trust in the virtual environment has been extensively investigated in the past decade. However, little attention has been paid to trusts counterpart, distrust. The lack of investigation is largely due to a commonly held assumption that trust and distrust are two sides of the same coin. Consequently, evidence of high trust has typically been regarded as equivalent to low distrust, and the antecedents and outcomes of trust have been treated as the converse of those of distrust. Recently, however, challenges to this assumption have emerged. Some scholars suggest that distrust is a qu