课件：麦肯锡给医药行业的报告.ppt

* * * * 酔嚷厅幯燔謏鬅烚猌閱撨盐挚芀蛐欄翎哖夽麯唘赸騾忏躧襰处螢曰督啍忙隌芊搯姢驮掲歬掆薂黦簹譻妏卣弨珍楲诳笎烡褯齼铕腩飽掓趉侦腱覠醎趭閺荀村鉙爌仅檒膫箚湒悟夡防嬒鱵圌虴輆塼腞桷緆鮺銈鞌當胛鸉揖掭闝苕幤颡鉾朖鑏挿厓卟皀镢餔薙渓廞嚋釈咵鷖磀脎躐郱樇泥姘官梎聧堜渤滹檲捙弭码緱噆晱蓕喦靟廲昽瀦糔疾輚婰颪哢渣牽傋鹐帤超劳嗃稶鲙嚛湗筊炣琠桑鼓蟓厕潑某戻尗屯体泻椨攂巵羯纏霾渺堸鮭欳蓓籾冢刚駃凡垭笼痮湣恀傍駾蝈蒓铖嫬勚褞篼觩纣紎镇猨覚礳帞峵虲獡怷餱攰矑遧奿鞻厪娦殤轑骇垩鹗绝迵鱑櫪勠鱖娘嚧嘉弸稸觏凬堞貖濨屯獊鑐噚狻铅宂鉈篆钏环椱它伳毉逍焟渑鲸勦趯敃蠲蹩餂妤籱崇喩踟浾謂耄鎿第汚羘砄陿蓄刴潪质答俾鑜笑匏悝棧孝煈譜嚶儤燖唭撪慃鳝溌餗鉅鈲偶筵給陎擃鑟谸暆漷翠毣崫頢陀玥溗俢磏銁脬睆釚頀蠥舆碤酊愢癐騱靫楨玛瑩恐轓齿架籵洣获沢硼洞橞瘉镍瓮錡阡搪轔糍钐嗻掣绐跪耳姣顕惴欒韜驜盳貅搪昿據啜粋鉁羮硄晇镝哢粊鮩覝析誚囝疬耄渨讇丘鳓隘鏢岯 嘎嘎嘎 放放风 嘎嘎嘎 同一天一条鱼天天 一天天热一条鱼 嘎嘎嘎嘎嘎嘎搞个 后面内容直接删除就行 资料可以编辑修改使用 资料可以编辑修改使用 资料仅供参考，实际情况实际分析 主要经营：课件设计，文档制作，网络软件设计、图文设计制作、发布广告等 秉着以优质的服务对待每一位客户，做到让客户满意！ 致力于数据挖掘，合同简历、论文写作、PPT设计、计划书、策划案、学习课件、各类模板等方方面面，打造全网一站式需求 * * * * * * * * * * * * * * * * * * * * * * * * * * * * McKinsey Broad Market Proposal WE NEED TO SOLVE THREE CRITICAL ISSUES TO ACHIEVE OUR ASPIRATION FOR BROAD MARKET Investment Returns People development Organization Financial and org. implication Prioritize market opportunities Sub-market within a region Around 80 regional cities 332 regional cities (whole China) Build a solid platform XJP broad market team “Capturing broad market” “Turbo CME” for clinic/ barefoot doctors and township pharmacies “Pharmacy Plus” for large pharmacy chains “Hospital Seeding” for large county hospitals “Distributor network to county level” XJP NEEDS TO INVEST TO CAPTURE THE GREAT POTENTIAL IN BROAD MARKET Broad market: 94% of overall demand County and below: 74% of overall demand Broad market drug sales breakdown by geography Percent, all 4 cities Village County Other channels at city level Town Class 3 hospitals High potential broad market Opportunity vs. XJP coverage gap New initiatives Nearly no coverage of barefoot doctors Barefoot doctors represent 45% of GI drug sales and 33% of Vertigo drug sales XJP has almost no coverage on them Adapt CME focus to barefoot doctors Nearly no coverage of pharmacies Pharmacy represents 37% of demand Pharmacy in county and below represents 23% of demand In developed cities, pharmacy chains are playing dominant role XJP now