AMA-打造高效产品经理.ppt

* 防御战的原则The Principles of Defensive Warfare 只有身为市场领导者才考虑防御战。 最好的防御就是攻击自己，要有击败自己的勇气。 对于强烈的竞争，一定要封锁。 Only the market leader should consider playing defensive. The best defensive strategy is having the courage to attack yourself. Strong competitive moves should always be blocked. * 正面攻击的原则The Principles of Offensive Warfare 攻击前要考虑市场领导者的强大程度。 在市场领导者的优点中找出一个弱点，全力攻击这一点。 攻击点要愈集中愈好。 The main consideration is the strength of the leader position. Find a weakness in the leader’s strength and attack at that point. Launch an attack on a narrow front as possible. * 侧翼攻击的原则The Principles of Flanking War