期末报告要求精选课件.ppt

坚持 1 Business report * 坚持 It is a report that shows the feasibility of starting your own business so that you can attract more investors. You should make everything clear and feasible. Dont state anything unrealistic and fuzzy: “We can rent the booth and present our products there, but due to the lack of money, we may not...”(X) Dont make it seem like a composition by starting with cliche. “With the development of society...” “As we all konw...”(X) Be persuasive, not to the customers, but to the investors. “YOU” refers to investors! 坚持 CONTENTS Products(Service) introduction Part 1 Market analysis Part 2 Marketing scenario Part 3 Human reousrces management Part 4 Scheduling Part 5 坚持 Use anything you can imagine to describe your idea. If it is a product or a series of products, give the detailed specifications and other important information to show you are professional. If it is a service, explain how it works in a detailed way. (Flow diagrams and charts of all kinds may be helpful) Creative ideas may attract more attention. Explain why the idea is innovative. Explain why the customers will be paying for it. Lay emphasis on how your idea can earn profit. 坚持 Explain why it is a good business opportunity. SWOT analysis Briefly introduce your team and the business types you plan to choose. Analyze your major competitors in the market. Briefly state the market capacity and trends. Dont forget to analyze your customers, namely their likes and dislikes and their possible attitude to your products/ service. Anticipate the market you are going to enter, such as the prospective growth and short-term long term rate of return. 坚持 It essentially consists of brainstorming about the key variables that affect your company. SWOT Analysis Strengths weaknesses Opportunities Threats 坚持 Branding (Positioning, logo, slogan... ) Advertising (Ways you choose to make more people know you) Sales plans (Ways you choose to booster the sales) 坚持 坚持 1