Innovid-2018品牌营销者的视频广告策略（英文版）-2018.1-28页.pdfVIP

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Innovid-2018品牌营销者的视频广告策略（英文版）-2018.1-28页.pdf

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Where Are Brand Marketers Taking Their Video Strategy in 2018? + Table of Contents Mobile Media Still 1 an Afterthought 12 Brand Marketers Embrace Digital Introduction Video KPIs 13 Funding is the Gating Factor in The Power of Video Video Advertising Volume 16 Budget and Expertise Limit Adoption of Customized Video 17 4 Video Advertising Provides Room for Improvement and Key Findings Success for Many 18 Almost 80% Will Increase Their Few Companies See Themselves Video Advertising in 2018 19 at the Leading Edge 4 Video Ad Eforts Characterized Leveraging Customer Data as Early Stage 22 Proves More Challenging 5 Optimism Abounds for 2018 Video Eforts 23 DMPs Provide an Incomplete Solution 6 Brands Lean on Partners for Video Deployment 7 24 Marketers Miss Full Potential Oof Audience-Segmented Video Within Limits 10 Methodology Facebook, Youtube Dominate Video Ad Spend 11 About the 2017 Survey Introduction For decades, marketers have understood the power of video to communicate ideas and tell stories in a way that has unmatched emotional appeal. Like virtually all non-digital advertising, video was a one-to-many medium that had undergone evolutionary change si